PPC For E-commerce: Best 15 Strategies To Drive More Sales
Pay-per-click campaigns can help your e-commerce business increase ad conversions and revenue by targeting ads to customers searching for your services or products.
More and more businesses are shifting to the e-commerce world to establish themselves in the vast digital universe. It has been claimed that by 2040, e-commerce platforms will account for almost 95% of all purchases.
Keeping in view the increasing significance of e-commerce, The Techno Studio UK has compiled a list of the best PPC strategies for e-commerce sites to drive more sales.
Choose The Right Platform To Run Ads
With the emergence of social media-sponsored ads, competition among the platforms has significantly increased to provide the best results. However, Google AdWords is still the way for most e-commerce websites.
According to HubSpot, businesses can earn around $2 for every $1 spent on Google AdWords. Choosing the right platform to run your PPC campaign is instrumental in its success.
Target keywords Suiting The Niche
Once you have chosen the platform, start researching to identify the appropriate keywords. Finding the right keywords to target is crucial for the success of your PPC campaign.
Marketers can utilize keyword research tools to identify the keywords their target audience is searching for and optimize their campaigns accordingly. For example, an e-commerce site selling eco-friendly products might target keywords like “organic” and “natural” to reach the desired consumers.
Utilize The Negative Keywords
Negative keywords help you exclude irrelevant search terms from triggering your ads. Businesses can avoid appearing on feeds of people who seldom click on Ads and convert them into customers.
For example, while optimizing a PPC campaign for a software e-commerce site, you should exclude keywords such as “free” or “open-source.” Applying this method, you can eliminate people searching for free software.
Optimize Your Product Pages
The product pages serve as the primary representation of your e-commerce site. They should be directly relevant to the type of searches your target audience does and devoid of technical sales language and terminologies.
Spend time and effort on keyword research to reach the target audience. Optimize the content of the product pages with unique and relevant product descriptions. Make your landing pages optimized for conversions with features such as a clear call-to-action, reviews, and easy-to-fill forms.
Update Product Pages Based On Trends
The digital world is continuously evolving so should your e-commerce website’s content. Product pages should be regularly updated to match the latest market demands. Present the best version of the product suiting the current trends in the market.
Make use of eye-catching product visuals to fascinate the customers about the product. You should highlight the selling points of your product and ensure to add the latest product reviews on your landing pages. Studies have reported that positive reviews boost sales conversion by 400%.
