Wellcast - Brandbook and guidelines for the podcast platform
You have to admit, it always makes you feel better to hear that everything is going to be okay.
The Wellcast platform conveys this message to its users with every word, shade of the color palette, and photo of the user, who is an integral part of the product, at the level of a friend or family.
That's why the overall image of the platform conveys the mood and radiates positivity and thirst for use, which is possible thanks to the bright, rich, warm and clean colors that are the basis of the branding.
The overall geometricity and saturation creates a feeling of fullness and structuredness of the product, which is positively fixed in the consumer's subconscious.
Lightness, purity, and friendliness are the main values of the product, which is manifested in every detail, from the logo to the meanings embedded in the patterns.
