Off Day branding

Off Day Beer Company is a craft beer brewery in Singapore. The brand identity encapsulates the carefree lifestyle that Off Day represents. Each label highlights the drink profile. The abstract shapes within the beer labels evoke the mood of Off Day - breezy palms under the sun. The colours are inspired by the sunrise and sunset, reflecting the warm glow of the sun and colourful skies. The project is awarded by DNA Paris Design Awards 2020.

Scope of Work

Logo Design

Visual System

Illustrations

Packaging Design

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