Vinst Brand Strategy
The work on Vinst marketing agency branding started with the strategy: we defined the company's core foundations, formulated the mission and manifesto, and created the brand's voice and tone. While the brand strategy was developed in close collaboration with managers from Vinst, the naming was done solely by Klad.
Once the brand strategy and naming were finalised, we proceeded with the branding process. First, we came up with the logo, where the symbol is embedded in the text, and created its 3D variation. Then, we assembled the brand guidelines with the fonts and colours and identity design.