VASA CERAMICS - redefining essential dinnerware

Germany, Munich ( 04.05.2019.- 10.05.2019. )  -logo design

                                                                             -identity

                                                                             -brand assets

                                                                             -packaging

                                                                             -web design

                                                                             -marketing collateral

Info:

To serve people when they perform the essential activity of their lives. Vasa Munich Ceramics aims to redefine tableware essentials to give people a feeling of premium essential dinnerware at an affordable price range. They create the ideal post-IKEA tableware for the grown-up but not the sophisticated urban generation: Classic white porcelain tableware and elegant design meet premium quality at an economical price point.

Mission:

In order to start designing a brand identity, a thorough understanding of the reason it exists is an essential part. Together with the client, it was established that the underlying philosophy of Vasa is to: Give people an easy and straightforward way to buy the essential components for serving dinner, all the while keeping a feeling of catered service towards them. It had to be clear that Vasa is here for the people, not the other way around.