Logo for a beauty salon / Логотип для салона красоты

Description:

ZEN is a studio for eyebrow design and permanent makeup, belonging to the premium segment. Its peculiarity is not only the high-quality provision of services and high service, but also the design interior, which translates status, style and aesthetics. The main characteristics of the interior are concrete, metal, black and gray shades, Buddha, a certain brutality and gloom.

The studio preaches hedonism - a life full of pleasure, without obligations and stress.

The brand's mission:

to give beauty not only external, but also to complement the inner feelings. To do "not just eyebrows", but to conduct beauty therapy, to fill the client with positive emotions from being in the studio.

Priority states:

delight, trust, interest

Task:

To develop a strict, stylish, minimalistic logo that looks expensive and modern, differs from competing brands and is combined with the concept of the studio.

Decision:

The logo uses a font based on geometric shapes, with a bias towards rounded lines. The first and main meaning of this form is eternity, since the circle has no beginning or end. The circle has a connection with the sun and the Earth, as well as with other cosmic objects, while the ellipse is similar to the entire universe. Circles have no corners, which makes them softer, and evoke a sense of comfort, calmness and harmony.

This concept conveys a sense of style, restraint, modernity, and the outline is simple for perception and recognition of letters.