Sandford Aggregate is a UK based aggregate and building material provider. The brief made it clear not to fall into the construction design stereotypes of super blocky type and aggressive angles and so I treated Sandford Aggregate as a more modern building material provider.

For this project, I wanted to create an elegant but hardwearing S + A monogram. I sketched out a few options and settled on this oval shape with the S cutting through the crossbar of the A. Pairing this with some equally gritty yet professional type brought this brand to life especially once I decided on this light mint and dark teal colour palette which helps them stand out from the competition.

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