Ericsson Design System

What if a company rebranding could be about more than communication design? That's the question my team at Ericsson got asked. Our reply was a brand new user experience strategy that culminated in an award-winning design system and kickstarting a company-wide mindset shift.

My role in the process was transversal, from helping set design requirements for a custom-created typeface, defining user interface and motion guidelines, helping to craft brand new design and UX-specific principles.