Technic and data

Metroscope is a subsidiary of EDF, a French electricity company, which allows the detection and understanding of faults in power plants and industrial equipment. Bruno's mission was to rebrand the brand as well as to create and develop the website. A dot-based animation evoking the data and technicality of the product was thought by our designers and animated by Crisscross. Both our teams worked in close collaboration to develop this new identity while respecting certain essential constraints such as maintaining the colors and the link with the EDF charter. The result is a sober and uncluttered branding while remaining extremely meaningful and carrying several notions and symbols that are important to the brand..

Services

• Website design and development

• Art Direction

• Brandbook

• Marketing Assets

• Presentation deck