Vabio - Branding design for the payment service startup
Vabio is a payment service targeting young people and teenagers.
The emotional, light, playful, and bright image attracts attention and invites you to play with it.
Gradients create a feeling of relaxation and simplicity as if you were somewhere on a beach in Sri Lanka watching the sunset, only in our case you are anywhere and you are watching how fast and easily you can send, receive and control your payments.
We decided to add the illustrations (thanks to our partner Bright Funk) as part of the brand's identity which adds a certain image of rebelliousness and breaking the mold, which should further attract our target audience.
