RODOS logo

Rodos company is active in the area of heavy goods transport from the emirate of Qatar to Greece and vice versa.

The goal of this assignment was to design a logo for the company, a symbol that reflects the philosophy and the power of the company in this particular area of expertise.

Our main source of inspiration was the hawk, a significant symbol of strength of the state of Qatar. Also, it is directly connected with the most famous sport in the region, hunting, where the hawk plays an important role by leading the game towards the hunters.

The frugal font lines were combined with geometric shapes to result in a more minimal version of the hawk, incorporated in total balance with the rest of the letters comprising the word “Rodos”. The choice of color stems from the color of the flag of the state of Qatar, pointing out the location of the company’s offices.