Cherish Tables - Handmade furniture from recycled waste wood
ETdesign.co worked on creating a brand Identity for the Sydney base handmade furniture from recycled Aussie waste wood.
Brand Identity
Cherish Tables is a local business based in Sydney. They are committed to sustainability as a core part of their mission that stems from using recycled and locally-sourced waste wood.
Cherish Tables approached ETdesign to create a brand that would appeal to consumers who care for the planet and want to create a positive change through the simple ways of recycling, reusing and repurposing material.
Enter ETdesign’s challenge was to communicate the brand value and mission in simple visuals that display empathy, warmth and elegant.
Cherish Tables logo uses typeface to tie the words to form a connection that represents the cherish bond between the users and their furniture. The colour palette plays a key role in creating a warm, welcoming style that Cherish Tables provides to their customers. Typography is elegant and friendly with Rasfire used as for the headings while Helvetica Neue chosen for body copy to depict clean, modern and friendliness.your text here...
A user-friendly website is a craft. Designing attractive websites is just one aspect of our web & app design service. It involves leading your website's users on a journey that supports a frictionless, seamless experience as they easily navigate to the information they require.
What users perceive and experience on a website is governed by its design. Our strategy-based approach, user-centric web design, and excellent aesthetics guarantee a digital foundation for Cherish Tables' growth and success.