Plastic toothbrush branding

Branding - personal practice (2020)

I recognized the immense potential for a forward-thinking brand that harnesses the power of recycling technology to transform the eco-friendly product market. PASE: a brand that reimagines toothbrushes with recycled plastic, reducing plastic waste while accentuating the stunning marbling texture of recycled materials. Our brand name, PASE, represents our steadfast commitment to keeping pace with the Earth, and our logo features a tree that symbolizes our unwavering dedication to preserving the environment. Our toothbrush package boasts a sleek wood-textured box with graceful curves, creating a powerful visual statement that underscores the stability and reliability of our product. At PASE, we are passionate about celebrating the beauty of recycling and inspiring consumers to embrace sustainable consumption.