Koffie Coffe Shop - Visual Identity

Koffie is a coffee shop in the United Arab Emirates, the brand approached me to create its brand, packaging and visual identity. The main attributes for this project was an elegant and strong creation. For the symbol, a goat was drawn, the animal was chosen because, according to one of the legends in the history of coffee, it was from an Ethiopian shepherd, named Kaldi, who noticed that there was something different in the plants of the region and fed his goats with bushes and foliage. that had a reddish-yellow fruit and noticed that the animals became more lively and energetic as they chewed on the fruit.