Nike Curv Studios

Insight → Defining the destiny of sport isn’t easy.

The products that Nike’s employees dream, design, and develop define tomorrow for athletes all over the world. But tomorrow never stops, so neither can they. To fuel this relentless ambition, they themselves must continuously improve – just like the athletes they serve.

Idea → CURV Studios – Nike’s internal community of practice.

Nike inspires athletes of all shapes, sizes, and abilities across this planet. It’s a big responsibility that Nike takes very seriously. To ensure it can continue to live up to such a monumental task, AKQA collaborated closely with Nike to create a new community of practice and define its purpose – driving the highest standards across Nike’s workforce, starting at its European Headquarters in Hilversum. Born from the swoosh itself, CURV Studios’ goal is to foster a culture of innovation, iteration, and collaboration across Nike’s global product & design community.

Visual Identity → Embracing ambition and process.

CURV Studios’ design principles take inspiration from Nike’s employees themselves, who push the boundaries of the structures around them in order to create something new and improved over and over again.

Full case-study on https://calango.nl/nike-curv-studios & https://www.behance.net/gallery/152721179/Nike-Curv-Studios

Credits

Gijs van der Wal (AKQA) - Direction & Graphic Design

Jessica Hunt (AKQA) - Production

Jeroen Krielaars (Calango) - Motion Design

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