Milwaukee Tools Landing Page
Milwaukee launched a battery powered equipment system in 2020.
Ahead of the launched I was briefed to create a landing page, which focused on the platforms key selling points and four of the flag ship products.
The MX FUEL system is a premium product in comparison to the other battery powered tools Milwaukee offers. In order to communicate this I opted for a black landing page look and feel, to set it apart from the rest of the Milwaukee products and give it a sense of elevation.
The structure of the first half of the page has limited CTAs, we deliberately did this to get viewers to read about the platform benefits, as we knew that our customer base were not fully aware that these products are completely battery powered.
The last half of the page we bolstered up with buttons, taking customers to view each individual product page to learn more about the tools, and ultimately find a retailer.