MY ALONI • Luxury Residences

Luxury Residencies and tourism is a big industry in Greece and especially on Crete. Renovating old houses and turning them into high-end luxury villas and residencies are very common projects for the construction and architectural fields. Branding and marketing such a project requires lots of attention to details trying to find unique selling propositions to overcome the competition. My Aloni is a great example of this. It's a luxury residence in the countryside, with lots of authenticity of Cretan life and village living. Aloni the brand name has been selected as the main architectural feature of the residence. It is a circular area with stones on its perimeter, where horses or cows would enter to grind wheat and other grains. Logo represents this round architectural space in a very simplified version.