Makriman • Cargo Transportation

After a major rebranding, a new brand identity was designed following a brand rename from the original Makrimanolakis family name to a shorter version "Makriman". This shorter brand name symbolizes the speed and professionalism in a more contemporary and recognizable way, which is required in the industry of cargo transportation services. The logo itself depicts a fast, single arrow line, quick in motion, shaping the initial "M", symbolizing the speedy route of a delivery. In addition, it hides some meaning with the Cretan roots of the company that are portrayed as Minoan horns. The logo execution is simple enough to present the trustworthiness and consistency of the new brand.