Brand Identity for Ukrainian Herbal Tea Company

Is balance in the modern world something mythical or real?

Herbal teas are one of the elements that can give you this feeling. After a stressful day, you drink a cup of tea made from soothing herbs, and after a sleepless night, you brew yourself an invigorating one.

Therefore, one of the brand's tasks was to create an association that Zhygung Herbs is the very element that is missing for balance. It's the thing that brings mood and energy, which are so scarce now. Herbal teas help us find this balance on our own, inside ourselves, with the power of our body and nature. The ritual of brewing tea is a kind of reminder that the balance is within; the balance is in our hands.

The brand identity is based on balance itself.

Press ❤️ and stay tuned!