Redesign of Collectable - Alt Investment Collectibles native app

As the lead designer on the Collectable app, I had the opportunity to fully reimagine the user experience and interface. Working closely with company leadership and conducting user research, my goal was to evolve the app from its initial crowdfunding platform into a comprehensive yet intuitive investing and trading experience.

The redesigned home screen provides users a high-level market overview and several jumping-off points, from featured investments to top performers. When users dive into a specific asset, they get a holistic view of financials and history. Financial data is accompanied by fascinating details about the company and industry, enriching understanding.

No two users or use cases are alike, so a key focus was on personalization and flexibility. Users can customize dashboard views and notifications, saving their preferred asset mixes and metrics. The style is sleek but personalized, with branded elements reflecting the personality of different assets and sectors.

It was exciting to partner so closely with leadership and engineers to build something that provides real value. Seeing users enthusiastically dive into investing and hearing their feedback on how the app has enriched their experience makes all the hard work worthwhile!