UNDIVIDED Begins with U
New brand identity for UNDIVIDED.us
Mission
In 2020 the brand landscape of UNDIVIDED began to shift when and in 2021 re-brand became necessary. UNDIVIDED was in a position to reintroduce themselves and their work to a broader audience and they needed a fresh identity to support their efforts.
Together we designed verbal and visual identity to bring UNDIVIDED into a new season of their work and designed a new websites to showcase their programs and workshops.
SCOPE
Discovery & Research
Naming
Brand Strategy
Creative Direction
Verbal Identity
Visual Identity
Collateral
Website Design
Brand Guidelines
TOOLS
Adobe Illustrator
Adobe InDesign
Adobe XD
Read the full case study here.
Who is Atlas Minor?
Atlas Minor is a one-woman creative practice partnering with business owners and embedding into teams to build brand identities through generative collaboration.
I am open to new projects
