2016 Acura RDX Redesigned Model Landing Page

To launch the 2016 Acura RDX, Razorfish was tasked with designing and building a new model landing page, breaking away from the existing, outdated, site framework and layout. Our solution was a combination of beautiful product photography, informative product stories, and interactive elements that allow users to immerse themselves in the details of the vehicle. As the Interactive Creative Director overseeing this project, my role was to manage and direct the overall design process through final delivery and implementation.