Features Of Television Advertising

TV ads typically have some or all of the following characteristics:

Attention-grabbing: Television commercials are designed to be entertaining and memorable to stick in the viewer’s mind.

Multiple Senses Utilized: TV ads rely on multiple senses to reach viewers. This is why they often include music, visuals, and special effects.

Marketing Objectives: Every TV ad is created with a specific marketing objective, whether to increase brand awareness or generate sales.

Time-effective Message: Television commercials take only a few seconds to deliver their message. Hence, they make sure to get their point across quickly and effectively.

Types Of TV Advertising

Television advertising comes in many different forms, including:

Television Commercials (TVC): TVCs are the most common type of television ad. They typically last between 15 and 60 seconds and air during commercial breaks.

Product Placement: Product placement is when a product or service is featured prominently in a TV show or movie. This can be done organically as part of the story (e.g. a character using an iPhone) or through explicit placement like when a product is shown in close up or used in a key scene.

Brand Integration: Brand integration is when a brand becomes part of the fabric of a TV show. That is, when the entire script revolves around a particular brand or has its offering as a special prize (e.g., Fear Factor where contestants win a Ford truck).

Infomercials: Infomercials are lengthy TV ads that usually air late at night or on weekends. They typically last for 30 minutes or more and include a call to action, such as a phone number or website URL.

Overlay: Overlays are short, 10-second ads that appear over the bottom of the screen during a TV show. They are typically used to promote upcoming programs or products during live events