Logo & Brand Design for The Urban Astrologer 🔮✨🌌

We recently had the immense pleasure of helping The Urban Astrologer, a modern astrology business, to create a brand identity that truly reflects their unique approach to astrology.

The Urban Astrologer applies ancient Vedic astrology to the modern millennial, helping them to feel empowered, confident, and connected to the universe. This made it all the more important for us to create a logo that celebrates their unique approach to astrology.

The symbol is an amalgamation of the ancient Vedic symbols of Libra and Saturn that are personally meaningful to The Urban Astrologer and their nature. The circular shape and rings embody the astrological rotations & revolutions and the cyclical nature of life. The dominant colours of green and purple in the visual identity are derived from a celestial colour palette symbolizing mysticism and growth.

We are so proud to have had the opportunity to work with The Urban Astrologer and to have helped them create a logo that truly represents their unique approach to astrology.