#42 Adams and Swett

Country: United States

Industry: rug cleaning

About: Adams and Swett was founded in Boston in 1856 by Freedom Samuel Adams and William Swett, catering to the new haute borgeoisie fashion for oriental rugs coming into the port from China and elsewhere, often in clipper ships. Adams and Swett has been in continuous operation since then and through them Superior Rug Cleaning traces its corporate history back to 1856. Adams and Swett was infamous in the mid-twentieth century for its long-running radio commercial ("How many cookies did Andrew eat? ANdrew 8-8000") voiced by Judy Valentine.

Words: heritage, quality, textile

Strategy: the font was updated to a fresher look while keeping the quality and vintage feel. For the logomark, I combined the letters “A”, “&”, “S” with the curvy shapes of textiles to form a symbol that feels both familiar and timeless, evoking oriental rugs and textile fibers.