allison celeste Rebranding
Select pages from the allison celeste brand book. The founder's warm and friendly approach to education and consultation required approachable fonts and bold colors.
In order to stand out from the visually-dry non-profit landscape, social media content needed to be eye-catching yet informative.
A set of original, illustrated icons help the brand personality to shine through.
Custom patterns were designed in a set to be fun yet versatile, from subtle terrazzo to an offset grid incorporating mini brand icons and hidden logos. Each pattern is designed to feel fresh and celebratory.
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