Branding Design for Wyld
Branding and digital design for the Hudson Valley’s collective of health and wellness brands
THEY'RE WYLD, BABY!
WYLD
The Hudson Valley’s doula and wellness collective approached me to rebrand their company. They were going through a name change - a transition from Wyld Womyn to Wyld - and needed new branding to reflect their future goals. I created an umbrella identity to house their three brands: Wyld Birth & Postpartum, Wyld Craft Herbal and Wyld Lube & Massage Oil. Their company focuses on inclusivity, openness and self care, and their brand personality is playful, loving and wild. I created a feminine, quirky logo with a retro flair to encompass all of the different aspects of their business. Additionally, I outfitted them with a redesigned Wix website, social identity and digital ads to reflect their fun new look!
Branding: Michelle Silver