ecoation - Website Refinement

🌱 The Project

Who is ecoation?

ecoation is a Proudly Canadian AgriTech software company developing innovative solutions for Greenhouse Growers since 2012.

Its technology empowers IPM managers, scouts, and Growers with data insights that lead to better decision-making, increase yield, reduce crop losses, and save overall operational costs.

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The Problem

The current visual identity was inconsistent and didn’t communicate ecoation’s values, energy, and innovative soul well. As the Lead Designer, my goal was to set the right tone for ecoation’s marketing and internal materials that resonates with its values and identity.

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Design Intentions

• Present a Modern, Clean and Beautiful website that shows ecoation new solutions and advantages

• Make new visitors schedule a Demo

• Increase ecoation’s authority in the AgTech Market

• Improve SEO and reach more qualified clients

• Improve and refine the brand identity and assets/imagery used

🥇Achievements

• Increased legibility and retention of visitors by showcasing ecoation’s services and values more clearly

• Simplified website sections Refined overall visual identity increasing its recognition and consistency

• Designed a more robust and sophisticated visual language