Brand Vs Business

Brand and business are two different things.

Business is likely to generate income, while building a brand is likely to grow a community.A strong community can lend itself to sales - this is how a brand and business work together. For a brand, engagement, reach, and recognition are more important than the number of products you sell or leads you to generate.

Building a business involves expanding products or offerings; building a brand typically means focusing on a single idea.

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