ecoation - Frames

🌱 The Project

Who is ecoation?

ecoation is a Proudly Canadian AgriTech software company developing innovative solutions for Greenhouse Growers since 2012.

Its technology empowers IPM managers, scouts, and Growers with data insights that lead to better decision-making, increase yield, reduce crop losses, and save overall operational costs.

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The Problem

The current visual identity was inconsistent and didn’t communicate ecoation’s values, energy, and innovative soul well. As the Lead Designer, my goal was to set the right tone for ecoation’s marketing and internal materials that resonates with its values and identity.

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Design Intentions for Printing Materials

• Be concise, objective, and current material for Growers

• Offer important information regarding ecoation’s new products and Packages

• Communicate ecoation's identity better and increase its value for prominent Growers in Trade Shows

• Flexible Visual Design that can be updated as ecoation increases its services list