ArcLight Cinemas - “No Distractions” Rebranding Campaign

Because of ArcLight Cinemas deep conviction and belief about the movie-watching experience, ArcLight does not have distractions in their theaters. Consumers can’t be expected to recognize this difference in the theater experience or make this connection on their own.

With this in mind, what is so compelling about the “No Distractions” campaign is that it is a very clear, simple and easily understood concept that no one else is really pursuing, claiming or more importantly, owning. While many theaters make mention of their distraction-free policies, it comes off more as a nice-to-do guideline than a fundamental belief, standard or value system.