Branding | Persona

Hey everyone, I'm excited to share with you my latest branding project for a handmade clothing shop that specializes in exclusive and personalized pieces. I took on the brief from the talented folks at Brief Babes and got to work creating a full suite of branding assets for this unique business.

The main goal for this project was to create a brand that reflected the handmade, one-of-a-kind nature of the clothing pieces. I started by developing a main logo that combined playful, hand-drawn elements with clean, modern typography. I also created a secondary logo that could be used in smaller spaces or as a stamp on clothing tags.

For the color palette, I wanted to evoke a natural, earthy feeling. I chose a range of oranges, greens, and neutrals that would complement the textures and fabrics of the clothing pieces. These colors also have a warm, inviting quality that I felt was important for a brand that prides itself on personalized, one-on-one service.

In addition to the logos and color palette, I also designed social media graphics and packaging materials. The social media graphics feature a mix of product shots and behind-the-scenes images to give customers a glimpse into the handmade process. The packaging design includes custom tissue paper and stickers that incorporate the main and secondary logos.