Social Media Image Sizes 2023
Social media image sizes feel to change constantly.
One moment you have the perfect cover runner for your account. The coming, it’s been resized and looks all pixelated and wrong. It does n’t help that information about sanctioned confines and image sizes is harder to find than a civil discussion on politics on Facebook. But, it’s not delicate if you consult this companion to social media image sizes on all important social media platforms!
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There are several specialised image formats that we’re keeping in mind for Instagram: “stories” refer to the ephemeral sharing of images and videos to select users, “highlights” mean the best bits of Instagram posts, pinned to the top of your wall, “carousel ads” allow multiple images per ad, say for multi-product galleries and “IGTV”, which is a standalone video app.
Instagram post sizes (feed photos):
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
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Twitter’s specialties include “twitter cards” for attaching links with images to tweets and “moments”, which are pretty much the same thing as Instagram highlights. The latest addition to their flock of marketing features are “Fleets”, which can currently only be used on mobiles.
Twitter image sizes for profile photos: 400 x 400 (recommended)
Minimum image size: 200 by 200 pixels
Maximum file size: 2MB
Twitter header photo size: 1500 x 500 pixels (recommended)
Twitter images sizes for in-stream photos: 1600 x 900 pixels (recommended)
Minimum size: 600 by 335 pixels
Recommended aspect ratio: any aspect between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on mobile
Supported formats: GIF, JPG and PNG
Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web.
Twitter card image size:
Twitter recognizes when a Tweet includes a URL. Twitter then crawls that website, pulling in content, including a Twitter image for the summary card.
Minimum size: 120 x 120 pixels
Supported formats: GIF, JPG, PNG
Maximum file size: 1MB
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Similarly to Instagram’s image criteria, Facebook focuses on posts, banners and stories for its visual content. Event pages and marketplace advertisements require specific dimensions. This platform also accommodates for 360 degree images, aka panoramas.
Facebook image sizes for cover photos: 851 x 315 pixels (recommended)
Display size desktop: 820 x 312 pixels
Display size smartphone: 640 x 360 pixels
Minimum size: 400 x 150 pixels
Ideal file size: Less than 100KB
Facebook timeline photo and post sizes:
Facebook automatically resizes and formats your photos when they are uploaded for the timeline to be 500 pixels wide and to fit the 1.91:1 aspect ratio.
But avoid pixelation or slow load times by remembering these sizes:
Recommended size: 1200 x 630 pixels
Minimum size: 600 x 315 pixels
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LinkedIn has the second biggest B2B marketing pool after Facebook and as of December, 2020, is advertising over 20 million job opportunities. With so much at stake, it pays to be exact with image and video dimensions and quality… luckily there are only a few to bear in mind on this social media platform, focusing on individual and company profiles.
LinkedIn Profile
Profile picture 400 x 400px; though you can use images up to 7680 x 4320px for better quality; max file size is 8mb
Cover image 1584 x 396px with aspect ratio 4:1
LinkedIn for business pages
Profile picture / logo 300 x 300px
Banner recommended size 1128 x 191px
Life tab main image recommended dimensions 1128 x 376px
Life tab custom modules recommended dimensions 502 x 282px
Life tab company photos 900 x 600px
LinkedIn posts
Images for blog post links are recommended to be 1200 x 627px with aspect ratio 1.91:1
Video post 256 x 144px–4096 x 2304px
LinkedIn stories
1080 x 1920px with aspect ratio 9:16
LinkedIn ads
Recommended size for company/spotlight ads logo 100 x 100px
Spotlight ads background image is recommended at 300 x 250px
Sponsored content images 1200 x 627px with aspect ratio 1.91:1
Sponsored content carousel images 1080 x 1080px with aspect ratio 1:1
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Videos take prime position for YouTube, meaning it’s only a couple of extra image dimensions you need to worry about to get your channel looking page
Profile picture 800 x 800px
Banner image 2560 x 1440px with aspect ratio 16:9; max file size 6mb
Youtube video
Standard video at a minimum size should be 1280 x 720px
File size limit 6mb
Video aspect ratio 16:9
For a better quality video (i.e. to be rented/sold), recommended dimensions 1920 x 1080px
Maximum video file size 128GB
Maximum video length 12 hours
Youtube ads
Skippable in-stream ads should be 12 seconds — 3 minutes
Non-skippable ads are 15 seconds, unless you’re in EMEA where they’re 20 seconds
Bumper ads are 6 seconds long
Discovery ads recommend 16:9/4:3 with a maximum file size of 1GB
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The only social media platform that allows users to search by images, this list could not be complete without the presence of Pinterest. Creative, collaborative and entirely focused around visual content, it’s a simple set of standards to practice your creative freedom upon.
Standard pin:
1000 x 1500px, aspect ratio 2:3
Square pin:
1000 x 1000px, aspect ratio 1:1
Long pin:
1000 x 2100px, aspect ratio 1:2.1
Infographic:
1000 x 3000px, aspect ratio 1:3 (this one may take some trial and error as technically speaking, elongated pins can end up being shortened in the feed)