The Brief

Client

The client is Moon, they are a new up and coming startup with the goal of revolutionising the NFT marketplace business with a design-first approach and a deeply curated experience for the users.

Objective

Establish visual language of this new NFT marketplace app that is ready to revolutionise the digital art scene. Lock a visual aesthetic and then scale the design on multiple screens, based on the wireframes and the flow that is provided from the client. Build a UI Library of the final UI and create a functional prototype.

Key details

The audience of this project is all those people that are embracing and following, in a way or another the world of NFT and digital art. We’re talking mainly about tech savvy people that know their way online and in the world of crypto and NFT, with also a strong sense for visual aesthetic and art, they value curated and beatiful experiences as much as they do with the digital art that they create, buy and/or sell.

Audience

The audience of this project is all those people that are embracing and following, in a way or another the world of NFT and digital art. We’re talking mainly about tech savvy people that know their way online and in the world of crypto and NFT, with also a strong sense for visual aesthetic and art, they value curated and beatiful experiences as much as they do with the digital art that they create, buy and/or sell.

Deliverables

• New visual language for Moon.

• Fully designed flow in High Fidelity.

• UI library.

• Functional Figma Prototype.

Wireframes

Moodboards

Visual Direction

Concept 1

Concept 2

Final Screens

Prototype

Type System

Colour System

Components

Outcome

This Case Study was a great project for me to learn to refine a concept into a scalable design. I gained valuable skills with Figma and produced a usable design at the end that I, as a software developer, could turn into a functional app.