Not your average logo

BBW (short for Bitches Be Witchin) is a spiritual feminist blogger and reiki practitioner. They wanted a bold logo,  branding, and merch design that represented the fierceness and softness of women.

The illustrated logo is both bold, with the woman’s gaze, her nudity, and the imagery of the snake, and sensual, with its curved lines. The modern font and the thin lines bring a more contemporary feel to the logo.

Secondary logo for BBW.

Preliminary sketches and moodboard.

What are your thoughts?