Creation of a fun and inviting brand identity for a new pizzeria in Las Vegas, with a focus on young audiences.

About the project

Pizza Place is not just any ordinary pizzeria. It's a relaxed hangout spot, specifically designed for the young and the young at heart. The affordable prices and lively atmosphere make it the perfect place to meet up with friends and grab a bite.

To help Pizza Place stand out in the competitive American market, we created a brand that speaks directly to its target audience. The hand-drawn logo, inspired by the casual and fun vibe of scribbles, embodies the laid-back style of the pizzeria.

The use of hand-drawn illustrations, reminiscent of student notebooks, further enhances the relaxed and playful atmosphere of Pizza Place. These illustrations are integrated seamlessly throughout the brand's various communication channels.

The color palette, with its predominant use of orange, is bold and energetic, conveying a sense of excitement and enthusiasm. Orange is also associated with warmth, friendliness, and approachability, making it a perfect fit for the brand.

Overall, the look and feel of the brand is designed to appeal to the target audience of young people looking for a fun and affordable dining experience. It exudes a laid-back and inviting atmosphere, encouraging customers to relax and enjoy their time at Pizza Place.