The Wyeth

Jen Magathan Walk
Jen Magathan Walk
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    The Wyeth Cambridge black logo with oak leaves on a tote bag

    Branding, website, and collateral design for the Wyeth Cambridge

     

    The Wyeth, located in Cambridge, MA, one of the first LEED Platinum certified apartment complexes in the Boston area was built with sustainability and luxury in mind. A contemporary brand system, focused on green living, was brought to life through a new logo, defined brand pillars, stationery suite, custom welcome kit box, construction signage, and website.

    The Wyeth Cambridge black seal logo with oak leaves
    They Wyeth stationery suite layout including letterhead, envelope, business cards, notebook
    The Wyeth Cambridge black logo with oak leaves on cardboard brick box welcome kit
    The Wyeth Cambridge website homepage design displayed on laptop computer screen
    The Wyeth Cambridge website design displayed on tablet and 2 mobile phones
    Image of woman carrying a Wyeth Cambridge black logo with oak leaves on a tote bag
    Image of finisheD Wyeth Cambridge construction canvas design at job site
    The Wyeth Cambridge 3 color oak leaf motif pattern design

    Project Contribution: Lead Designer, logo design, co-creative direction of brand voice, look and feel, printed collateral, product design (welcome kit box and contents), construction mesh design, brand guidelines, and website design.

     

    Studio: Tank Design

    Jen Magathan Walk
    Jen Magathan Walk Get in touch

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