ETNO Museum

ETNO Museum is a project initiative to rebuild the destroyed collection from the Ethnographic & Ethnology sector, SEE, of the National Museum in Brazil, Rio de Janeiro. The National Museum got totally destroyed and 95% of its collection got lost. In an effort to rebuild its collection the ETNO Museum was brought to life to put strategies and reposition its Identity to gain public recognition and support. This was done through branding, positioning strategies and brand identity building. Holz Studio leaded the workshops along side with AC digital business agency and Art directed and created the new identty for the SEE, Sector for Ethnology and Ethnography and the ETNo brand from scratch. Both Identities were created through a system taking the National Museum modernist identity as starting point.

WHO

The National Museum, SEE in collaboration with AC Digital business

WHAT

Branding, positioning, communication strategy, Identity Design | Art Direction | Graphic Design.

WHERE

Rio de Janeiro Brazil