Alpha Foods creative strategy & branding

Alpha Foods is a leading brand in the Amazon market place, offering a huge variety of products including superfood elixirs, collagens, vegan nutrition and food supplements. As a Creative lead at Alpha Foods, I play a crucial role in driving the brand's success by spearheading innovative, creative strategies and executing best-in-class marketing efforts. My expertise in creative direction empowers me to showcase Alpha Foods' products in unique and compelling ways across multiple channels, from product visuals and website design to the Amazon storefront and more.

To understand Alpha Foods' story is to rely on creating an emotional connection with consumers, and being passionate about finding new and creative ways to make that connection happen. Collaborating closely with cross-functional teams to develop a cohesive brand identity and voice that resonates with Alpha Foods' target audience is my key daily goal, ultimately driving engagement, loyalty, and revenue.

Also for the more performance marketing angle of the brand's endeavours I come up with creative visuals to showcase the products and engage with their loyal as well as new customers.