This case study was created for Dribbble's January 2023 Intro to UI Design course.

Project Overview

Moon is a fictional NFT marketplace whose goal is to revolutionize the digital art scene and offer its users a deeply curated experience.

Deliverables:

• Two visual explorations

• UI Library (typography, colors, grid system, components, modules)

• Five high fidelity UI screens

• High Fidelity Figma prototypes

Visual Research

I wanted to capitalize on Moon's client base of aesthetes, so I began my exploration began by hunting for satirical classical statues on Pinterest, which I included in both moodboards:

Locking Visual Aesthetic

Using the moodboards as a guide, I created two visual directions for Moon. Ultimately I locked Concept 01 as the visual aesthetic to scale across Moon's screens.

UI Library

The UI library was built to create an easily scalable project, complete with typography, color schema, components and modules.

The Final Design

Users will appreciate the experience of selling and collecting NFT's through Moon's easy to navigate app.