Branding for a Turkish pop culture news portal

About the project

Çizgiroman, one of Turkey's top news and opinion portals for the comic, entertainment, and pop culture industry, approached us to develop a new brand identity that better reflected their prominent local position and growth since their founding.

Through extensive research and interviews with members of their organization, we identified the core values that drove their brand and developed a fresh approach to their communication strategy. Our goal was to expand their casual and fun language to convey their expertise and authority on the subject matter to their audience in Turkey, neighboring countries, and beyond.

Visually, their previous logo did not align with their objectives and lacked a cohesive system around it. To solve this, we designed a new visual system that was simple, captivating, and energetic. With a vibrant color palette and friendly typography, our design was inspired by the speech bubbles in comics to emphasize the importance of communication in the industry.

Working closely with Çizgiroman, we aligned their brand with their new objectives and provided them with the necessary confidence to establish themselves as a leading portal in the local market.