Basework Visual Identity

Basework brand provides work space for individuals and smaller project teams. They offer private offices, open conference rooms and shared business lounges, providing flexible work space. The project included the creation of a coherent visual identity.

The visual strategy of the basework brand is based on geometry, created in the process of creating the logotype. The designed sign symbolically refers to the arrangement of desks - creating a minimalist signet of the brand. The form of the sign is scalable and it was used as the main leitmotif of the identification.