Kinetic full Case study
Kinetic is dedicated to providing high-quality, scientifically-backed products to help individuals reach their health and fitness goals. Their all-natural supplements are formulated with the best ingredients and are designed to help support optimal health, energy, and vitality. Supplements are designed to help you unlock your full potential, whether you're looking to boost your athletic performance, lose weight, or simply improve your overall well-being.
The objective of this identity design is to create a visual representation that accurately reflects the company's values and mission, while also differentiating it from competitors. This includes designing a logo, color scheme, typography, and imagery that effectively communicate the company's focus on high-quality, pure and scientifically-backed supplements that support optimal health and wellness. Ultimately, the goal of the identity design is to establish a strong brand that builds trust and credibility with customers and sets the company apart in the competitive supplement industry.
A modern logo was designed, which through simple shapes, symbolize the guidance and boost that professional assistance gives to people. We developed secondary icons as a graphic complement, with geometric shapes that help create a more dynamic and enjoyable aesthetic.
The imagery used in the design focuses on healthy, active individuals, showcasing the results that can be achieved with the help of the company's products. Overall, the identity design effectively communicates the company's values of high-quality, scientifically-backed supplements, and professional guidance for optimal health and wellness. The logo, icons, color palette, typography and imagery used help create a strong and consistent brand that will resonate with the target audience and differentiate the company in the market.
Product Packaging represents the same aesthetics of simple, minimalistic and to the point approach of overall identity. Transparent see thru packaging put the actual product on forefront and while keeping all the Information legible as well.
Messaging is consistent across all platforms and that it aligns with your brand's values and mission. Outlines Kinetic's visual identity, messaging, and tone of voice.
Social Media and Display Ads plays a grand role in promotion and awareness of the brand in its target audience. We put together a campaign that is true to its identity and also punchy in nature. it grabs attention and clear to convey information fastest.
