Puppet Corporate Design

Zeughaus uses the new corporate design not only for official press photos and videos but for all its printed materials. In everyday communication via Facebook and other social media the puppets also ensure brand recognition: with a few taps on a smartphone we have created a motif that we can use to comment on the day’s events and personal experiences and communicate them – and the Zeughaus brand remains fully recognisable. The puppets also accompany the Zeughaus team when they travel; this gives rise to a growing picture library that can be drawn on when needed.