Frisky Whiskers (Beard care logo 2018)

A logo for a company specialized in beard cosmetic.

The concept: Inspired by hair straightened after brushing or care. The contrast is created by damaged hair on the left, which then got straightened. This represents the process of beard care.

The name "Frisky" also implied something fun and quirky, so the arrangement of the logo reflected this.

The color blue gives the brand a fresh and clean look, which is also what the brand is all about.