motoki

"motoki" - a collective of people doing educational and cultural work, based in their own small cultural center in the middle of Cologne. They were looking for a logo and a color concept that could convey the ideas, goals and values of this colorful group to the outside world. There was only one thing it should not be: a corporate design. And as it comes with being part of a collective, the new design line was not simply commissioned and then picked up. Instead, basic principles, drafts and variants were to be worked out and discussed so that a mutually agreeable solution could be found . This was a good fit, because for me, designing means first and foremost listening, asking questions, designing, and then making things comprehensible (before it's back to listening again, and so on)..

More by Frieder Beckmann

View profile