Portland Pacers – Brand Guidelines

PP is a newly established running club that competes in various leagues across the United States. The team was founded by a group of sports enthusiasts who wanted to create a team that represented the spirit of PDX.

To achieve this goal, the team's founders wanted to create a visual brand identity that would represent the team's values and appeal to their target audience.⁣⁣⁣⁣The primary objectives of the PortlandPacers visual brand guidelines were to:⁣⁣⁣⁣

– Establish a consistent and recognizable visual identity for the team⁣

– Clearly communicate the team's values and personality through visual elements

⁣⁣– Create a bold, energetic and adaptable design system that could be used across various mediums and platforms⁣⁣

– Ensure that the brand guidelines could be easily understood and implemented by the team's media staff and partners⁣⁣

More screens are coming 🔥