#41 Burmester

Country: Germany

Industry: consumer electronics

About: Burmester Audiosysteme GmbH, commonly referred to as Burmester, is a German manufacturer of high-end audio components. The company is based in Berlin-Schöneberg and was founded in 1977 by an Austrian-born musician and engineer Dieter Burmester (1946–2015).

Philosophy: Perfection and perpetuity in sound and design. We firmly believe it is our responsibility to function as a guardian and mediator of true and full musical experience. This is why we develop each component with a clear goal in mind: To offer the highest sound quality and absolute musical fidelity at all times.

Values: Innovation for eternity - Elegance for perpetuity - Simplicity of full control -Devotion without limits - Handmade in Germany

Words: sound, elegance, perpetuity

Strategy: the new logo mark is composed of a bird and an inverted clef to represent the beauty of music and sound, drawn through a single sinuous line (simplicity and perpetuity). The addition of the color gold is to convey excellence and elegance, and to form the letter “B” of Burmester in the body of the bird.