#39 Auraïha

Country: Canada

Industry: skin care

About: Auraïha is a clean skincare brand launched in 2021 boasting transparent labeling to let consumers know exactly what they are applying to their skin. Over the last few years, there has been a collective shift towards a clean, eco-conscious, and sustainable lifestyle throughout Western society. Auraïha follows this shift by following the principles of sustainability and clean ingredients in all its products.

Pillars: clean beauty, sustainability, community.

Words: Clean, green, beauty

Strategy: I redesigned Auraïha’s logo to convey the feelings of elegance, eco-consciousness, and beauty. It felt appropriate to include the brand’s three pillars as part of the logomark to give it a more balanced and dynamic look.