#38 Lemonilo

Country: Indonesia

Industry: retail

About: Lemonilo is the biggest LOHAS (Lifestyles of Health and Sustainability) & Wellness meets CPG (Consumer Packaged Goods) vertical startup in Indonesia.

We are proud to present Indonesia and the world with healthy, affordable, and practical products, made with the highest standard and free from 100+ potentially harmful ingredients. With a positive mindset, hard-working attitude, and operation excellence, we are not afraid to break boundaries, challenge the status quo, and have fun—to achieve our mission. Every time we fall, we will get back again stronger to make sure that any Indonesian can get the healthy body and mind that they deserve.

Mission: to make healthy lifestyle accessible to everyone.

Words: positive, driven, bright

Strategy: i’ve decided to keep the lemon symbol on the central “o” of Lemonilo and give the logoword a more modern and fun energy by turning the font into a bright composition of simple shapes and lines in various lemon colors.